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A Mother and daughter team from York have launched a photographic competition for girls to creatively wear their prom dresses in a year where, due to COVID-19, most school Proms have been postponed or cancelled, leaving girls across the region disappointed.

Mother & Daughter team, Louise & Ellie Mickelthwait run Vavavoom Boutique, one of York’s favourite Prom dress shops based at Artisan Wedding Barn in Angram just outside of York. Before lockdown and the effects of Covid-19, they were able to make hundreds of girls wishes come true supplying their dream dresses.

Louise said, “We’ve had contact from many disappointed girls and their parents and decided to create an alternative opportunity for these girls to feel special”.

Vavavoom explored the idea of one central Prom but with social distancing still in place, felt this would be too challenging and could result in even more disappointment.

The idea came to light when a client, Isobel Ward, sent Louise an image of her riding her horse while wearing her prom gown. The ‘Yorkshire Prom Queen 2020 Photographic Competition’ was born. The entrants are encouraged to wear their 2020 Prom dresses and submit the most creative way to showcase their dress.

Ellie said, “We’ve been so sad about the negative effect Covid-19 has had on Proms this year but felt this was a fabulous opportunity for the girls to have fun”.

Entry to the competition is now open and will finish at midnight on Thursday 3rd September, 2020. Two independent local judges, Janie Tongue, International Hairdresser & Trisha Sherriff, She Loves York will judge and the winners announced on Saturday 5th September, just in time for the return to school/college. The lucky winner will be crowned Yorkshire Prom Queen and receive a professional photo shoot to the value of £500. There will also be two runners-up, receiving tiaras and sashes.

If you would like to submit an entry, please email vavavoomyork@gmail.com or via their Facebook Messenger. Please make yourself aware of the terms and conditions. 

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